The game day experience at Mercer University just got kicked up another notch.
The university announced last week that a beer garden will be adjacent to Black Field, the designated tailgating area next to Five Star Stadium where the Bears play. The area is named Toby Town and is Mercer’s designated tailgating area.
Mercer is partnering with Macon Beer Company to provide brews for the Macon Beer Company Bear Garden. Six exclusive craft beers or other domestic options will be sold prior to all six Bears home football games to those 21 and over.
“(It) will only enhance the full-day experience that we strive to bring to our fan base at Mercer football games,” Daniel Tate, Mercer Associate Athletic Director said in a release. “We’re fortunate to partner with Macon Beer Company.”
The beer garden comes on the heels of the new Ford Concert Series that is set to kick off this season as Mercer attempts to completely revamp the pregame festivities.
“We are excited to partner with Mercer University for their inaugural beer garden,” said Yash Patel, owner of Macon Beer Company, said in the release. “It’s a great feeling to be able to work together with my alma mater on a great space like this one… Macon Beer Company is the perfect partner for Mercer’s first beer garden and will be a great fit for football games and other fun occasions.”