The PGA Tour Adopted Its New Social Media Policy From The NFL

The PGA Tour took a page from the NFL's playbook when introducing new social media policies.

New guidelines allow golfers to share more content. They can now post three minutes from competitions instead of two; six shots of the broadcast per round; up to eight minutes of YouTube highlights 72 hours after the event ends; and two hours of PGA Tour highlights on personal channels.

New CEO Brian Rolapp helped spearhead those updated policies. He joined the PGA Tour in June 2025 after 22 years with the NFL, most recently as the Chief Media and Business Officer.

Rolapp compared the Tour's new protocols to his former employer's methods during a Friday appearance on ESPN's The Rich Eisen Show.

"This was something that's been in the works for almost a year," Rolapp said. "You'll recognize this from our NFL playbook."

Rolapp expands on changes

Rolapp explained his reasoning for giving PGA Tour members more runway on social media. He hopes the new policies will help attract younger fans.

"Where are people under the age of 35 spending most of their time? On their phones, on social media," Rolapp said. "We learned this is in the NFL and pushed hard on how we actually embraced those platforms which, ultimately, led to YouTube getting Sunday Ticket and some other things. So this has been in motion for a while, and we really put the gas on the last six months."

Rolapp challenged a misconception that only a select handful of golfers are worth following. He thinks the Tour must improve at promoting more stars so the public is invested in players beyond the biggest names.

"The only other sport in the world that has that type of competitive parity that I could find is the NFL," Rolapp said. "And we need to do a better job telling those stories-that as good as Scottie (Schleffer) and Rory (McElroy) and these guys are, there's some amazing other stories on the tour that we need to tell better. And I think a better social media policy, more YouTube, better Instagram presence, is gonna help us do that."

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This story was originally published May 12, 2026 at 5:00 PM.