Business

Radio station has new owners, will have new format

Three Macon business owners have bought a Macon-based radio station and will relaunch it on Cherry Street in early July.

Brad Evans, Wes Griffith and Rob Evans have formed Creek Media and purchased 100.9 WNEX FM, according to a release.

The station, which they will take over July 1, used to be owned by Register Communications, and it now features Southern rock and country music. The Creek 100.9 will feature local programing and include a variety of music from local and well-known artists, Brad Evans said.

“We want to bring real community radio to Macon,” Evans said by phone. “This won’t be canned content.”

The music would come from America’s roots, “like blues, classic country and John Prine kind of songwriter vibe kind of music. Things you don’t normally hear on the radio. We are also going to have shows that are live curated by local people who aren’t tied to any genre. ... (On Fridays) they are going to do funk and soul and just get people geared up for the weekend. ... It’s going to be like nothing I don’t think has ever been in Macon.”

The station will not use content coming in by satellite.

“Our staff will actually be choosing the music on a daily basis,” he said.

Besides the radio station, Creek Media will operate Star Motel Records, the recording studio and record label founded by Rob Evans in 2007. It also will operate the 11th Hour alternative biweekly newspaper published by Brad Evans and his wife, Meagan. Rob Evans and Brad Evans are not related.

“Celebrating Macon’s heritage, promoting a sense of pride for community and enhancing its cultural offerings have and continue to be my primary goals as a downtown business owner,” Griffith said in the release.

The radio station will be located on the second floor of 533 Cherry St. It is adjacent to the Rookery on the first floor and Dovetail on the second floor, both owned by the Moonhanger group, of which Wes Griffith is a partner. The radio studio window will overlook Cherry Street, and its DJs will be visible from the street.

Both the Rookery and Dovetail restaurants plan to expand their dining rooms into 533 Cherry St., where New City Church used to be located. Creek Media will share a lobby with the Rookery.

“The station will play actual vinyl (records) in addition to live shows,” Brad Evans said. “So we plan a vinyl store in the lobby of the station.

“In an ideal world, we could find the right artist, record an album, play it on the radio station until it became poplar and then book them all over the Southeast. That’s the idea.”

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Linda S. Morris: 478-744-4223, @MidGaBiz

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