Toyota Turned the Land Cruiser Into a City SUV
Toyota builds everything from lightweight sports cars like the GR86 to everyday staples like the Camry. But at Field Style Tokyo 2026, the focus shifts away from flashy concepts like the Celica Sport and toward something more grounded. Instead of headline-grabbing show cars, its Land Cruiser Base division is bringing two one-off SUVs, both named "Urban Style," that explore how these icons can be reimagined for city life.
Heritage Icon Reworked: Toyota Land Cruiser 70
The first concept taps into nostalgia. Finished in beige with paint-matched wheels, it keeps a clean, utilitarian look, while subtle black and grey side stripes nod to 1980s design cues. And it still looks every bit like a go-anywhere machine, especially with its chunky all-terrain tires. For American buyers, this one carries extra intrigue since variants like the 70 Series, including the closely related 79, are not sold in the United States.
Modern, Moodier Take: Toyota Land Cruiser 250
The second concept moves in a different direction. Based on the Land Cruiser 250, also known as the Land Cruiser in the US and the Prado in other markets, it adopts a matte gray finish contrasted with gloss black elements along the roofline and trim. And dark-finished 20-inch wheels complete the look. With Toyota already indicating plans to extend flagship model life cycles to nine years, the 250 will likely stick around for some time. Concepts like this hint at how owners might personalize their SUVs over that longer lifespan.
The Bigger Picture
Toyota has not outlined any mechanical upgrades, and the interiors remain under wraps. And since neither model will be mass-produced, that suggests both builds are design studies. Even so, they serve a clear purpose. Toyota wants to remind you what the Land Cruiser Base department is capable of. Land Cruiser Base builds off-on exhibition cars like these, but also manufactures parts for discontinued Land Cruiser models and other customization parts. It forms part of the GR Heritage Parts program that manufactures parts for other older, beloved Toyota models, like the Mk4 Supra and AE86.
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This story was originally published April 29, 2026 at 6:00 PM.