Business

What’s your favorite cookie? Customers line up at new Crumbl Cookies in Warner Robins

Customers lined up for 45 minutes or more when the first Crumbl Cookies in Middle Georgia opened recently in Warner Robins.

The new store at 2907 Watson Blvd., Suite C1, is within the same shopping center as Academy Sports.

A week ago Thursday, the line to go into the store stretched down in front of Stevi B’s Pizza Buffet and Margarita’s Mexican Grill.

Crumbl Cookies workers didn’t skip a beat and kept on baking those rock-star cookies.

Erica McCoy, who was working the front register, said they remained busy throughout the day, which was the store’s soft opening.

Erica McCoy works the register at the opening of Crumbl Cookies in Warner Robins.
Erica McCoy works the register at the opening of Crumbl Cookies in Warner Robins. Becky Purser The Telegraph

The cookies

From more than 275 cookie creations, six cookies are showcased each week.

Four of the cookies rotate out each week, with the brand’s original milk chocolate chip and classic pink sugar cookie, or a version of them, generally remaining in the lineup.

Crumbl Cookies posts the new lineup, which starts on Mondays, on its Facebook page and website.

Classic pink sugar cookie at Crumbl Cookies in Warner Robins. The cookie is described as a vanilla sugar cookie topped with a pink swoop of almond frosting.
Classic pink sugar cookie at Crumbl Cookies in Warner Robins. The cookie is described as a vanilla sugar cookie topped with a pink swoop of almond frosting. Becky Purser The Telegraph

This week’s lineup includes a brownie sundae cookie, a birthday cake cookie, a strawberry shortcake cookie, a cowboy cookie and the classic pink sugar and milk chocolate chip cookies.

The Warner Robins store celebrated its grand opening a week ago Friday. A Macon store is in the works.

Chase and Macy Murphy are behind the Crumbl Cookies franchise at 2907 Watson Blvd., Suite C1, in Warner Robins.
Chase and Macy Murphy are behind the Crumbl Cookies franchise at 2907 Watson Blvd., Suite C1, in Warner Robins. Photo courtesy of the Murphy family

Chase and Macy Murphy, who moved to Perry in anticipation of opening stores in Columbus, Warner Robins and Perry, are the local franchisees. His parents, Rob and Tasha Murphy, who live in Utah, are their franchise partners. The Columbus store opened first.

Hours are 8 a.m. to 10 p.m. Monday through Thursday and 8 a.m. to 12 a.m. Friday and Saturday. The store is closed on Sunday.

In addition to in-store purchases at the Warner Robins store, delivery, curbside pickup, catering, and nationwide shipping are also available via the Crumbl App and online at crumblcookies.com.

The wait was about 45 minutes Thursday night on “soft opening” day at the new Crumbl Cookies in Warner Robins, the first in Middle Georgia.
The wait was about 45 minutes Thursday night on “soft opening” day at the new Crumbl Cookies in Warner Robins, the first in Middle Georgia. Becky Purser The Telegraph
BP
Becky Purser
The Telegraph
Becky covers new restaurants, businesses and developments with some general assignment reporting in Warner Robins and the rest of Houston County. She’s a career journalist with ties to Warner Robins. Her late father retired at Robins Air Force Base. She moved back to Warner Robins in 2000. Support my work with a digital subscription
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