Georgia and Florida will continue their rivalry in Jacksonville, Florida for the next five years.
It was announced on Wednesday that the two teams reached an agreement with the city to continue the game, formerly advertised as the World’s Largest Outdoor Cocktail Party, through the 2021 season.
"We could not be more excited about our continued partnership with two of the nation’s finest universities," Jacksonville Mayor Lenny Curry said in a statement. "Our new agreement further strengthens the Georgia-Florida tradition we have enjoyed here in Jacksonville for 83 years. The legendary rivalry continues and the best is yet to come."
The Georgia-Florida game has been in Jacksonville since the 1933 season. EverBank Field, the home of the NFL’s Jacksonville Jaguars, seats 83,000 people, which makes the stadium attractive draw revenue wise for the city and both of the teams.
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"The home of the Georgia-Florida game since 1933 has been Jacksonville and we are delighted to extend that tradition for five more years," Georgia athletic director Greg McGarity said. "We are extremely appreciative of the efforts of the City of Jacksonville, the Jacksonville Jaguars and the University of Florida for their cooperation in extending this agreement.
"The enhancements in and around EverBank Field will be dynamic, and we are confident our fan experience will be enhanced over the coming years. From a financial standpoint, this game generates significant resources to each institution on an annual basis. This consistent revenue stream is a critical component to our financial model annually."