People all over the world are now able to purchase works from Georgia artists at Macon Arts Alliance’s new online gallery.
The website, www.visitthegallery.com, opened to Internet traffic last week as a way for the alliance to adapt to its changing market, said Heatherly Wakefield, the director of fine art.
“It’s so exciting,” she said. “It just really opens up a whole new clientele to the gallery.”
Those browsing the virtual gallery will find pictures of paintings, ceramics, fabric art, wooden art and photographs by 40 Georgia artists, mostly from the midstate.
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“Currently we have about 100 items listed on the website, but we’re updating it every week and adding new things,” Wakefield said. “I’d like to have an additional 100 (items) listed by the end of the month.”
The walk-in gallery on First Street has a collection of works by more than 200 artists, selling everything from a $20 mug to a $600 painting. The prices online will match those in the store, but there’s an extra charge for shipping and handling that varies depending on the size of the piece.
“We’re proposing three days for our turn-around shipping time,” Wakefield said.
Besides broadening the alliance’s clientele base, the website is an important portal for artists to reach new audiences too, Wakefield said.
“For some of the artists, this could be their only form of online representation,” she said. “Some of our artists don’t offer (an option to purchase art) through their personal website, and some may not even have a website.”
Georgia-based artists may also submit works to be considered for the online gallery, but the pieces must first be evaluated during a scheduled appointment at the First Street gallery.
“We’ve been in business as a physical gallery for over 20 years,” Wakefield said. “Macon Arts Alliance is an organization that is always growing, and the online gallery is just another step towards the future.”
To contact writer Laura Corley, call 744-4382.