The Fiesta Challenge, in which people can win prizes that can be used in downtown Macon, kicks off tonight during First Friday.
NewTown Macon and Robins Federal Credit Union are partnering for the promotion.
The Fiesta Challenge invites participants to pick up a sombrero at the downtown branch of Robins Federal Credit Union at the bottom of the Fickling Building on the corner Second and Mulberry streets.
Beginning today, participants are supposed to take their photo wearing the hat with as many First Friday posters around downtown as they can find and then e-mail the photos to FirstFridayFiesta@gmail.com by May 4 at noon.
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The winner will receive a gift basket with $100 worth of coupons to downtown businesses, plus $50 in “Downtown Dollars,” which can be spent at select downtown businesses. There also will be second- and third-place winners with prizes of $25 and $15 in Downtown Dollars.