Business

New Media Matters: My life in bytes

I recently subscribed to a premium paid upgrade of Evernote after reading about a fellow who wrote a 93,000-word nonfiction work in six weeks using only this app to “compile, catalog and organize” his research and writing. As soon as I stop long enough to learn its features and how best to finagle them, I will review it here.

I have 63,000 emails sitting precariously in my Gmail account, but proudly, I have begun a new practice of sorting and deleting emails at the time they are viewed. Apps, cloud drives and even Gmail itself offer services to purge, or at least distill, unwieldy email collections like mine. But other than completely deleting the long-held Gmail account I consider to be a (fat, old) friend, I have been reluctant. Gmail is a service that is always one-upping itself, and sorting, deleting, highlighting and moving email posts is quick and easy. It has become a small thrill for me to click on that tiny trashcan icon that sits at the top of my inbox, knowing I am preserving even the tiniest amount of my Gmail storage space.

Of course, just because you delete your mail doesn’t mean it’s actually gone from your account (and certainly not from your hard drive, as we know from true crime reality TV). Getting rid of email in order to actually free up space, a space your Gmail may share with your Dropbox account, you will need to take extra steps. Since Gmail keeps changing this method of “semi-permanent” email deletion, I urge you to do what I do to learn the latest about everything online: use your search box and ask your computer.

I am pleased to report that a Microsoft Word app is now available for iPads in a free version.

Crowdfunding for artistic projects, new enterprises, good causes and the like using platforms like Indiegogo and Kickstarter have made the news in the past few years, some of it not exactly good news. One other crowdfunding platform I like and sometimes follow is www.gofundme.com, which has been successful in giving a leg-up to individuals beset by personal hardships or granting personal wishes. Before you give, though, how can you know for sure if the crowdfunding case you are considering is not a scam? The short answer is: you can’t. But you can research it by going online and digging hard for the information you need to make a decision. Again, just use your online friend, the search box.

Paige Henson is a new media consultant for small businesses. She specializes in inbound marketing and content management. Her email address is paigechenson@gmail.com.

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