Academy Sports + Outdoors is opening its first Warner Robins store Friday at 2907 Watson Blvd. in the former Kroger building.
The 61,000-square-foot store will employ about 125 people, according to an Academy news release.
The first 100 people in line at 8 a.m. who show they “like” Academy Sports’ Facebook page will get a free cooler.
The first customers will hit the sales floor Thursday when some children from Boys & Girls Clubs of Central Georgia get $100 gift cards, shopping sprees and personal shopping assistants.
Academy Sports opened its first Middle Georgia store in 2005 at 1689 Eisenhower Parkway in Macon.
In 2009, the retailer opened a 1.1 million-square-foot distribution center in Twiggs County which employs more than 600 people.
That center currently is being expanded 500,000 square feet, creating another 250 jobs.
Texas-based Academy Sports carries an assortment of hunting, fishing and camping equipment and gear as well as sports and leisure products, footwear and apparel.
The company operates 142 stores in 11 states, mostly in the South.
To contact writer Harold Goodridge, call 744-4382.