Food & Drink

Saving Centsably: Kellogg’s makes good changes to rewards program

Recently I logged into my Kellogg’s Family Rewards program account and discovered something. Kellogg’s is making some major changes to its rewards program, which, in my opinion, will make keeping up with points much easier.

In the past, Kellogg’s Family Rewards Program (KFR) has allowed consumers to enter codes found on Kellogg’s cereals, Kellogg’s breakfast items like Pop-Tarts, Keebler cookies and even Sunshine Brand Cheez-Its. These codes, found inside the packaging of the products, were entered one at a time on the website,

Moving forward, any boxes of cereal, waffles, Pop-Tarts, etc., that you have with a code will still be valid and can help you accrue points in your account. However, because of the new changes, Kellogg’s products will no longer have codes that must be entered.

Instead, Kellogg’s is following companies such as Wal-Mart, with its Savings Catcher program, or Ibotta, with its cash-back rewards program, in asking its consumers to link a loyalty card to their KFR account or to upload their receipts to the online platform for code redemption.

While I do think that uploading the receipts (especially remembering to do so) can be cumbersome and confusing, there are some advantages to this way of operating the rewards program.

I have written about this situation before. If you were to come to my house, you just might find that the codes already have been cut out of the boxes of cereal -- even before the cereal is even opened! I have cut out these codes in the past because a special bonus opportunity came along and to achieve the most points in my account, entering them quickly was important.

The need to chop up the boxes of cereal before eating the product will be removed now. Instead, when I buy the box of cereal, the linked loyalty card (from stores such as Kroger/Harvey’s/Food Lion, etc.), will alert KFR to my purchases and immediately credit the points.

If you have not previously created a KFR account simply because you did not want the hassle of entering codes and collecting points, now is the time to get started! Visit the website I mentioned above and register with your email address.

Next, take time to immediately add your loyalty cards and link the KFR account to the social media platforms that you use. Right now, as the KFR program is undergoing these changes, they are offering bonus points opportunities for accruing points quickly by following the steps I have just mentioned -- creating a new account and completing all those set-up actions.

KFR points can be used for a variety of items -- from coupon codes and free gift cards to discounts on flower delivery and photo books.

Our family uses them often to supplement our Christmas gift purchases. Now is a great time to get started with Kellogg’s Family Rewards!

Contact writer Rachael Mercer at