It’s easy to spot a good promotion. A good promo makes you want to buy something, contribute to a cause, or even go to a certain place.
That’s exactly what Jessica Walden, director of communications for the College Hill Alliance, did. Walden, Tabitha Walker and Stephanie Shadden created a 1 minute 42 second commercial for the College Hill Corridor conveying what takes place there. This commercial easily fits into the category of “great promotion” because it makes me want to eat, play and just hang out there.
If you don’t know what they do there, let me sum it up for you with one word — everything.
“We save lives in the College Hill Corridor,” says a doctor standing with a crew in front of The Medical Center of Central Georgia.
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The entire promo is full of the people who live, work and play in the corridor talking about what they do.
Carl Fambro, the owner of Francar Wings, 1365 Linden Ave., was in it, saying, “I run a successful business in the corridor.”
Pete Diehl, who cooks at Ingleside Village Pizza at Montpelier, 1635 Montpelier Ave., said “I play with dough in the corridor,” as he threw pizza dough in the air.
And then there’s Ellen Byron, a Beall’s Hill resident pictured in the community garden pulling up some carrots with her daughter, saying, “We plant our roots in the corridor.”
And Rogers Willoughby, who does community outreach for Centenary United Methodist Church, 1290 College St., saying, “I pray in the corridor.”
And there’s Terrell Sandefur, owner of The SoChi Gallery, 534 Second St. Of course he’s in this promo making “art a business in the corridor.”
Mitch Kersey, owner of Amanda Jane Salon & Spa, 482 First St., “will make you look fabulous in the corridor.”
There are people earning MBAs and Ph.Ds in the corridor. People are checking out library books and broadcasting radio shows in the corridor and families playing in the park.
I saw this promo for the first time Thursday while sitting at my desk at work. Walden posted it on Facebook.
I couldn’t contain my laughter when I saw Rebecca Edmondson, owner of Treasure Vintage, 352 Cotton Ave., holding up a plaid, long sleeve button up cowboy-style shirt, saying, “I find vintage treasures in the College Hill Corridor.”
Walden said they shot the video of Edmondson on Jan. 15.
The shirt she’s holding is the exact same one I bought from Treasure Vintage on Jan. 29 to wear to the urban cowboy-theme party at the SoChi Gallery. I love that shirt.
Walden said she took it off the rack and handed it to Edmondson and said “hold this one. It’s really nice.”
So what have we learned?
I have “really nice” taste in clothing, it’s OK to check Facebook at work because it may yield a good column topic, and, most importantly, they’re doing it in the College Hill Corridor.
Harold Goodridge is the business editor at The Telegraph. Contact him at 744-4382 or e-mail him at firstname.lastname@example.org.