Beginning Monday, The Telegraph will launch its own daily deals offered by Middle Georgia businesses.
Deal Saver, a product of Telegraph parent McClatchy Co., is an online deal-of-the-day program similar to Groupon and Livingsocial, said David Robbins, Telegraph vice president of advertising.
“The premise is that we have a deal-of-the-day that is at least 50 percent off of the face value of the deal,” Robbins said. “So, for instance, it might be $10 for $20 worth of food at a restaurant or might cost $20 for $40 at a retail store.”
McClatchy launched Deal Saver a couple of months ago at some of its larger papers, and The Telegraph staff began working on its program in July.
Customers may access the deals through macon.com or through macon.dealsaver.com. There is no cost to join. Users may print out the certificate or pull up the website on a phone screen.
“One of the differences between Deal Saver and Groupon is that all of our deals are going to be sold by Telegraph sales reps,” Robbins said. “So we are local reps who know the market and know the advertisers. ... We will be focusing on local deals in our seven-county area: Bibb, Houston, Peach, Monroe, Jones, Crawford and Twiggs counties.”
Some of the first Deal Saver offers are from Sonic, Fountain Car Wash, Harpin’s restaurant, Champion windows and local salons and spas, he said.
Each deal will be featured for one 24-hour period as the deal-of-the day. Some deals will remain available after that, but a new daily deal will be featured each day.
“We will also be running advertisements in the paper featuring what the deal-of-the-day is each day,” Robbins said.
Most businesses have opted not to have a minimum number of deals.
“They want to get as many people coming in and buying as many deals as possible,” Robbins said.
Deals will run Monday through Friday, and Friday’s coupon will be good through Sunday, he said.
Businesses that are interested in becoming part of Deal Saver should contact Kristen Moore at 744-4395 or at firstname.lastname@example.org.
“Deal Saver is another exciting new product that has great benefits for both our readers and for our advertisers, and is one we believe will quickly become the local leader in ‘deal of the day’ type advertising,” publisher George McCanless said. “Unlike some of the other products in the market, we are the only ones in Middle Georgia that can cross-promote the deal each day in print, as well as on the leading website. And the feedback we have received so far from the advertising community is that another advantage we bring to the table is by allowing them to work on this with their local sales rep.”
As the third largest newspaper company in the country, McClatchy’s operations include 30 daily newspapers, community newspapers, websites, mobile news and advertising, niche publications, direct marketing and direct mail services.
To contact writer Linda S. Morris, call 744-4223.