The U.S. Air Force Reserve will not continue to use a commercial that aired during the Super Bowl, according to a news release posted on its Web site Wednesday.
The advertisement featured a song that The White Stripes believe was an unauthorized re-recording of its 2002 hit “Fell in Love With a Girl.”
“As soon as we realized there was a question about our ad, we immediately pulled it and have no plan to reuse it,” said Lt. Col. Leslie Pratt, a U.S. Air Force Reserve Command spokeswoman. The advertisement is no longer posted on any Air Force Web site.
The Air Force Reserve Command is based at Robins Air Force Base.
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Pratt said production of the commercial was contracted through an advertising agency, which then hired Fast Forward Music, a production company based in Utah, to provide the score. A Fast Forward Music spokesman told Entertainment Weekly the company hired a musician to provide the music and did not notice any similarities to The White Stripes’ song.
“We had no intention to use existing music from The White Stripes or any other performer,” Pratt said. “Any similarity to them or other artists was certainly not intentional.”
The White Stripes responded to the commercial by immediately posting a statement on their Web site condemning the advertisement.
“The White Stripes take strong insult and objection to the Air Force Reserves presenting this advertisement with the implication that we ... encourage recruitment during a war that we do not support.”
The statement added that the band “support(s) this nation’s military” but “we simply don’t want to be a cog in the wheel of the current conflict.”
To contact writer Thomas L. Day, call 744-4489.