Business 1 on 1: With Julie G. Evans

March 23, 2014 

Julie G. Evans, owner

Karats & Keepsakes Inc., 4524 Forsyth Road, Suite 202, Macon, 471-6688

How long have you been in business?: Evans was 28 when she opened the business with her mother in 1987. The store originally sold mostly jewelry and collectibles.

“I had worked in retail at a store in Fort Valley about eight years, and knew I wanted to open my shop.” The first store was in about 100 square feet in the former Left Banque in Forsyth.

During the next two years the shop expanded and began carrying more apparel.

Then Evans relocated to Wesleyan Station on Forsyth Avenue in Macon where the shop stayed 19 years. More than six years ago, the store moved to about 1,500 square feet to its current spot for “a much better location.”

What do you like best about your job?: “I get my greatest joy really from somebody coming out of the dressing room with a big smile on their face because they know they found the perfect outfit.”

What is your specialty?: “We called ourselves apparel for teens to trendy adults. We’re more casual and fun and trend-driven.”

The shop carries most everything from denim to dressy apparel, except business suits. It also features jewelry, scarves, purses and gifts.

“People tend to think we are for the very young, but we are not. I have people who shop with me in their 70s.”

What are your future plans?: “I am not a planner. I live very much in the moment. I might look into selling online. ... I’m always open to expanding.”

-- Linda S. Morris

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