Awards luncheon featured Macon native who owns VeryVera

lmorris@macon.comOctober 11, 2012 

As the keynote speaker for the Macon chamber's Small Business Awards luncheon Thursday, Macon native Vera Stewart never mentioned what it was like to own her business in Augusta.

Stewart, who is president and CEO of VeryVera, which offers gourmet homemade cakes and gourmet food online and catering services, focused on her relative short time in Macon. She also has a weekly TV cooking show on NBC in Augusta.

Stewart gave an interesting, entertaining and inspiring talk about how the people who influenced her while growing up in Macon not only shaped her life and her business acumen, but also how those qualities would help any business person.

Many of Stewart’s mentors were her special teachers who, individually, taught her different character traits such as to be determined, personable, strong, creative and passionate, and she has carried those qualities into her career, she said.

Stewart, whose maiden name is Wingfield, went to the former Winship Elementary School and was in the first graduating class at Central High School in 1971. She majored in home economics at the University of Georgia.

As a teenager, Stewart’s first job was as a switchboard operator for the former Belk Matthews department store in downtown Macon. She said she was grateful for the opportunity to learn from Bill Matthews.

“I watched him like a hawk,” Stewart said. “Every day he spoke to each person who worked there.”

She worked as a teacher for several years but began a catering business, Vera & Co., in 1984 in her kitchen when she started her family and decided to be a stay-at-home mom.

By 1993, she launched VeryVera, a mail-order subsidiary of Vera & Co. Two years later, an article in Southern Living magazine featured her mail-order cakes and her business took off. In 1996, VeryVera.com was the first online business website in Augusta. In 2002, she opened VeryVera Cafe in Augusta.

In 2010, she competed with the Food Network’s Bobby Flay in a carrot cake challenge -- and she won. Her carrot cake was served as dessert for the luncheon. Her cakes and casseroles are available at more than 25 stores in the Southeast.

Stewart said along the way she’s tried to be a good coach and got a laugh when she said, “maybe I should apply at the University of Georgia.”

She said she is a strong leader at her company.

“I expect the best, avoid excuses around me and I will not tolerate whining,” she said. “You either love me or hate me. ... I am grateful for the A-personalities in my life that pushed me ... and they taught me early on to not take ‘no’ for an answer unless ‘no’ is the answer you are looking for.”

She encouraged attendees to sort through solutions within 24 hours after having a bad day; if they are not creative, hire someone who is; be willing to admit failure and to show emotion, “kiss and make up” with their businesses and constantly reinforce key employees.

The gathering was an opportunity to recognize small businesses in the area.

Winners selected from three categories were:

• Professional services: Sell & Melton law firm

• Restaurants: Francar’s Buffalo Wings

• Specialized services: GMS Advertising & Productions Inc.

Other nominees in the profession services category were: Servpro of Macon, Lester Miller Attorneys and Virtual Imagery. The other restaurant nominees were Harpin’s restaurant and Kudzu Catering. Other nominees for the specialized services category were Choice Premiums and GA School Supply.

To contact writer Linda S. Morris, call 744-4223.

The Telegraph is pleased to provide this opportunity to share information, experiences and observations about what's in the news. Some of the comments may be reprinted elsewhere in the site or in the newspaper. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. Thank you for taking the time to offer your thoughts.

Commenting FAQs | Terms of Service