One trend over recent years is the multimedia approach studios have taken to marketing their series.
For example, the BBC website will air one webisode per day this week of "The Pond Life," short episodes dedicated to what's going on with the Doctor's companions Amy and Rory on "Doctor Who."
It's part of a full push marketing scheme by the BBC to promote the return of the series this Saturday night. BBC America has been running "Doctor Who" specials for the past month, followed by episodes of "The Nerdist," while the show's Facebook page has been running weekly surveys and contests to get the buzz going for the new season.
These days, TV networks must use everything they can to make sure the eyeballs tune in. "Falling Skies," for example, is one of many shows that have a live internet chat with cast members after each episode aired on Sunday night. It helps encourage people to watch the show live rather than record it because they wouldn't be able to participate in the chat without spoilers. MTV's "Teen Wolf" did the same thing.
"Lost" had a very interactive website which provided all sorts of clues to the fans, and "Battlestar Galactica" was another series that bridged the gap between seasons by making webisodes of what was going on with the show during the offseason.
It's probably no coincidence that all of the shows above are sci-fi/fantasy type shows, since the audience for those shows are going to be the most plugged in to the internet. It's less likely the average CBS show will have as much interactive media going on.
It's a microcosm of the media in general. At The Telegraph, we're trying to come up with new ways to tell stories using the internet, online video, photo galleries, etc. to go along with the print product. It's the new way of doing business.
MONDAY'S BEST BETS: Tonight was supposed to be the first night of the Republican National Convention, but with today's events cancelled because of the storms in Florida, I don't know how much TV coverage there will be.
ABC Family has a new "Secret Life of an American Teenager" at 8 p.m. tonight, and TNT has "Major Crimes" and "Perception" from 9-11 p.m.
I watched the first episode of "The InBetweeners" (MTV, 10:30 p.m.), and it was awful. It was almost a word-for-word remake of the original, but with terrible acting. Skip it and watch the original.
On the networks, a new "Grimm" (NBC, 10 p.m.) follows "America's Got Talent" and "Stars Earn Stripes."